APPARITION is an ongoing, independently produced animated series. Each episode depicts a deliberately ambiguous encounter with one or more "entities". The goal here is to create a tension that vacillates between laughter and anxiety, while flirting with the absurd. As of today (September 2026), 4 episodes of APPARITION are available.
Responsibilities
Directing
Production
Post-production
Sound Design
Editing
Learning to engage the viewer
After a long period of monitoring and testing content creation for social media, I felt the urge to dive into 2D animation. Initially, this was to apply the production expertise acquired over the months. But above all, it was to test my hypotheses and explore potential answers to a recurring question among creators: "How do you generate engagement on social media with creative and high-quality content?"
Storytelling in service of emotion
It was necessary to devise efficient narratives capable of keeping the viewer on the edge of their seat. Short stories, quick to produce, yet remaining qualitative and unique. Above all, it was about creating a strong contrast, driven by an absurdity that links laughter and fear, with a surprise effect that often accompanies the punchline. The visual and sound universe, like the staging, is bathed in a softness that contrasts with the emotional tension and absurdity that emerges from it.
Composition and sound design
To create a unique soundscape for each episode, the music and all audio elements were composed and assembled simultaneously with the final cut. This allowed for an organic rhythm where the music blends with the sound design, evolving according to the desired tension and emotion.
A constantly evolving format
To offer an evolving format capable of reaching an ever-wider audience, the structure adapts with each episode based on trends observed on social media. This flexibility allows for experimentation with different types of storytelling and helps evaluate audience reception. The third and fourth episodes, for example, adopt a format close to a podcast, inspired by the highly successful content seen today.
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